It's completely disingenuous and is riding on the AI hype train. I've never once ran into a chat "bot" that wasn't human. It's ridiculous, completely misleading, and frankly waters down any real startups working towards that future.
Well that's absurd. Siri? Eliza? There are multitudes of actual chat bots out there. They usually good to fool a good lot of the general population. But the tapestry unravels with just a little bit of effort if you know what to ask.