The religious version in fact seems more restrained in its promises, with the "arrested" bit at the end. (Not unexpectedly BTW; IMO comparing any such pitch to a religion is usually a compliment to the pitch, as religions of today evolved over many centuries and so are better debugged than many an age-of-reason attempt at scientific-sounding wisdom. And personally I'm deeply not religious, but still.)
I did read that rats run faster towards a reward than they run from a punishment etc., so yeah, scarcity vs abundance, sure, but if someone is paid to coach me when I have a deadline to meet, I'll show them some abundance.