They're not trying to do those niche features (yet?). They're just trying to improve site perf for anyone using HTTP LB's on GCP already. You check a single box and your content is magically served from (or terminated on) a crazy number of POPs with zero configuration.
Also, if people mostly cared about "the fastest", you'd see only Akamai in the past, but, no, people wanted freedom! I was stuck with Akamai and their $600/hr professional services for too long to know this first-hand! And "the fastest" is when the service is not heavily utilized like the rest and it has very limited functionality. Plus, other vendors constantly improve as well. The fastest service today is not the fastest of the tomorrow, but the one that starts with a minuscule subset of the baseline and what the others is doomed!
I think Microsoft is looking to capture their F500 base that are highly Windows/AD-centric.
Am I missing something?
Note that for YC, the number is $500k.
With Lambda, API Gateway, WAF, and ECS, DynamoDB or RDS, you pretty much can cover 95% of the usage scenarios.
Disclosure: I work on Compute Engine.
Any reference for this claim?
Having used both AWS and GCE, and I vastly prefer GCE. It is simply easier to use and offers better price/performance.
"In certain scenarios, such as when flash traffic is expected, or in the case where a load test cannot be configured to gradually increase traffic, we recommend that you contact us to have your load balancer "pre-warmed". We will then configure the load balancer to have the appropriate level of capacity based on the traffic that you expect. We will need to know the start and end dates of your tests or expected flash traffic, the expected request rate per second and the total size of the typical request/response that you will be testing."
Edit: This means ELB could not deal with sudden spikes of traffic.
As to load balancing, I assume the poster is referring to the need to "pre-warm" ELB if you actually want to scale while our Maglev based load balancing goes from 0 to 1M qps within a minute.
Finally, EBS with provisioned IOPS is a good product! But so is PD-SSD, and you don't need to be a storage expert to get the best performance.
As others have pointed out, we've made a lot of progress in the last couple of years. Give us a closer look!
Disclosure: I work on Compute Engine.
[0]: https://www.varnish-cache.org/docs/4.1/reference/vcl.html