Btw this comes up every time a substantive Buzzfeed article appears on HN.
Damn, sorry for the trouble :(
BuzzFeed has a crazy amount of real, good journalistic content. I wish they used a separate domain name for their real journalism so I wouldn't have to take the "real article or clickbait" gamble every time I click a buzzfeed.com link.
It would probably be counter to their revenue model if they had a separate domain for serious journalism.
http://www.buzzfeed.com/bigstories is the best place to find their longform stuff without having to wade through the quizzes and clickbait.
They do quite a bit of it and fund it through their fluff and click-bait. It's actually a similar model to a lot of traditional broadsheet, just applied to the web.
BuzzFeed has a startlingly good line in actual serious journalism these days.