I have an app in the App Store, mostly because my users want one. It does make a bit of money, but development has stalled and is somewhat subsidized by my SaaS. If there was only the app and not the website, it would not be economically feasible.
I'm not complaining, but stating that I'm not happy with how things go. The only reason why it's "acceptable" to give Apple 30% is because they're the only game in town. If I gave another third party 30%, they surely had to bring a bit more to the table than what Apple is offering me (in my specific situation with a niche app).
If everybody shuts up, nothing will ever change – although expressing dissatisfaction probably won't change much either I guess.