I wonder what kind of bandwidth they're getting with their car (suv?) full of servers. More seriously, though, wouldn't something like camelcamelcamel be a perfect candidate for AWS or something similar, thereby preventing headaches like physically toting servers hundreds of miles?
Last I checked, just one AWS database instance would cost us $20k+/year if we pre-paid for a reserved instance, and that doesn't include all the usage-based fees (storage, iops).
And it's only a headache if you dislike spending two days in the car / colo / car / colo.
We did indeed live tweet it. Just wanted to keep our users aware of our movements, and avoid the "camel has died forever" fears.