I was a little underwhelmed, myself. Apple absolutely does a bit of this now.
Depending on your device and available services, Location Services
uses a combination of cellular, Wi-Fi, Bluetooth, and GPS to determine
your location. If you're not within a clear line of sight to GPS
satellites, your device can determine your location using crowd-
sourced Wi-Fi and cell tower locations or iBeacons.
https://support.apple.com/en-us/HT203033