Not to sound overly critical, but I don't enjoy the tone of this paper: presenting the concepts (e.g. graph operations) and features (e.g. automatic differentiation) of TensorFlow as new and novel when in fact very similar systems like Theano have existed since at least 2010 (which they finally get round to mentioning 14 pages in). They really should have shorn the paper in half and just focused on the distributed bit, which is the really novel and exciting bit.
Addendum/Edit: With that said, I don't want to disparage the amazing technical achievement of the Google Brain team and the way TensorFlow really smartly reuses and improves on the concepts that make Theano really powerful. I'm following the project very closely and TensorFlow has a very high chance of being the foundation for my future projects :)