This just looks like a job board with ads for companies. Of course they are going say that they take diversity seriously. What have you done to curate this site? I expected to see some sort of data about the companies.
Actually this is what we were also worried about, but we have been in contact with many companies, and not all of them see diversity as a priority. Those companies who take diversity seriously are excited about our mission and want to showcase their company to our users. We have had long conversations with all the companies on our site, and heard what they are doing to support diversity. But you are right, there is so much more we can do, and we can't wait to go forward with this.
For adding content. I was about to suggest creating a diversity ranking, but of course this has already been done (e.g., [1] and [2]). How do you intend to become a thought leader in this space?
[1] http://www.diversityinc.com/the-diversityinc-top-50-companie...
Those are great resources. However, our users are mostly from the USA, Canada and Europe, which is why are planning to add companies and jobs from all of those locations.
In user testing we found out that women would like to see targeted job ads for them. Research shows that men apply for a job when they meet only 60% of the qualifications, but women apply only if they meet 100% of them [1]. If a tech job is advertised directly to women in tech, it lowers the barrier for applying for a job.
There are lots of campaigns and initiatives for encouraging young women to start tech careers, but we are taking a different approach by encouraging women to stay in tech.
[1] Harvard Business Review (2014) “Why women don’t apply for jobs unless they’re 100% qualified” Source: https://hbr.org/2014/08/why-women-dont-apply-for-jobs-unless...