In many cases it is a willed action though. The images in this article are quite probably uploaded by the people themselves. I don't know exactly how privacy settings work on VKontakte, but from what I've seen most images seem publically searchable.

Now tell me how uploading things to such a database is not a willed action.

I agree with you that there is the possibility of someone else taking such images of you and everyone around you, through surveillance cameras or whatever, but for something of the scale shown in this article you'd still need quite an effort to create such a database without the help from the people themselves, especially if you want to link it to other personal information.