How do you build sales for service-type startup?

4 pointsalexeysemeney2 comments

Hi, me and my co-founder run a software dev platform. It's a scalable business model, but the core is a service. The majority of high-end sales folks I've talked to (who sell SaaS for $50M - $100M per year) said we should focus on outbound sales + make our clients talk about us. How would you build sales for that type of business? Should we do some content marketing too or PR?

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