I'm confused.
The web has a new server. If I trick the server into thinking that stuff I write gets hosted on example.com, it will generate a certificate asserting that I have a right to post stuff on example.com. It's easy for me to get that certificate revoked, but hard for the legitimate owners of example.com to do so.
Comparing this to self-signed certificates, I can think of a bunch of drawbacks, but I can't see any advantage. I hope I'm missing something.