MTGOX was purchased as a domain name for a possible MTG exchange, but it never went further than a domain name. There was never even a site.
I guess that's a long-winded way of saying you are probably right.
Then again, bitcoins were worth so little in 2010 that I could imagine the account security on exchanges back then being comparable to hobbiest exchange sites, so the spirit of the comment may be valid even if the specific example falls down. :/