Good response, I'll give him that. It succeeds it bringing focus away from the fact that they tried to kill the book before it got published
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http://www.betaboston.com/news/2015/07/30/hubspot-ceo-and-ct...
Perhaps you mean what company wouldn't kill for a book like this.
All publicity is good publicity, yada, yada, yada. I'd never heard of HubSpot before all this fuss, and I'm sure there are plenty of others like me.
I'd be surprised if the whole thing didn't generate new customers for them.