For example, there are people I follow on Snapchat, but I have absolutely no interest doing the same on Facebook Messenger. My Facebook is still mostly people I have met in real life and care about, that and groups I am a part of because social life.
I don't want to adulterate that with chat bots, and ordering pizza and any other integrations. In reality I spend very little time in Facebook messenger and have zero interest in increasing the amount of time I spend on Facebook.