I guess that announcement makes sense for professional content producers, but this is mostly a clickbait product. One that we won't probably see in real life, although it's clear that VR has pushed interest for 360 videos.

Good as an option, probably, but most of the time flat video is ideal. We'll see if that changes with these products or the ones made for big audiences (Samsung Gear 360, and LG Cam 360). I wouldn't bet my life on it. Adventure cameras have already reached their limits, it seems, for example, and I see a similar scenario on this case.