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The article is certainly generic business speak I think he's probably referring to the practice of using different brands in different countries. In Australia general motors is known as Holden. Ford is Ford.

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As well as Holden in Aus/NZ, it's Vauxhall in the UK, and Opel in the rest of Europe.

Even if we restrict the discussion to Australia, Ford is not the only Ford. Witness the Mazda BT-50, which is actually a Ford Ranger in disguise. In Southeast Asia, Mazda light trucks are probably the most popular Ford vehicles on the road.

https://en.wikipedia.org/wiki/Mazda_BT-50

Ford and Mazda vehicles are manufactured in Thailand by a single company:

https://www.autoalliance.co.th/en/about_product.php

Mazda selling vehicles produced under a joint venture with Ford is not the same thing as Ford having another brand.

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