CEO, every member of the board, every manager in that division that made and sold the products, fine 100% of their pay, fine 4x revenue - not profits for the products affected, and do not let them write the costs off.
Here's another thing to grind your gears: much of the fine will be paid in "consumer relief," which so far has meant a tax writeoff upfront, then negligible consumer relief.
Even if it is tax deductible, 'all' you're getting is a tax shield of your tax rate, if it's 30%, you still pay 70% of the fine. That's still about 50% of their annual net profit. It's nowhere near enough to me, but to say a 30% discount on a fine makes the fine pointless is exaggerated.
Either way though, no it's not tax deductible.