Big Beverage fruit juice may have added sugar. Regardless, fruit juice (which is fruity sugar water with no fiber), is terrible for us.
Fruit was given to us in a high-fiber package, and should be consumed that way. The fiber also ensure we don't over consume. You might be full after 1 apple, which is like 1/8th a glass of apple juice.
So eating real fruit, you'll get less sugar, and the fiber helps with digestion and getting the other nutrients that are in fruit.