If they are US only, well, that's why the Safe Harbour law was struck down.
That makes it sound like every column in every database where your name is they key is considered "personal data." That doesn't really fit with my common sense interpretation of it.
> (a) 'personal data' shall mean any information relating to an identified or identifiable natural person ('data subject'); an identifiable person is one who can be identified, directly or indirectly, in particular by reference to an identification number or to one or more factors specific to his physical, physiological, mental, economic, cultural or social identity;
http://eur-lex.europa.eu/legal-content/en/TXT/?uri=CELEX:319...
I don't need to ask some service to tell me my age. But I'm grateful I can ask them what else they know about me.
// European entrepreneur with grudges towards the EU gov
The EU takes bigger mandates than it should. I'd wish for it to keep the peace and let people trade and travel freely, but why should it decide more?
When Berlusconi (the Donald Trump of Italy) was in power a good argument used to be "why would I want the Italians to decide who is in my parliament, if they vote someone like that into their own?"
The Data Retention Directive (Datalagringsdirektivet in my language, https://en.wikipedia.org/wiki/Data_Retention_Directive) is a shit law that invades my privacy. My government (the Swedish) has been paying high fines for years because they didn't implement it. It was deemed illegal in 2014.
Having to pay the VAT (Mehrwertsteuer) at the rate of the country where the customer is located, having to include the stupid cookie notice. I mean, the list goes on with just countless stupid things that Brüssels bureaucrats feel the need to enforce upon all of us.
The free trade in EU is great for trade, but for online business they are causing more pain than good.