Mint.com should be a platform
jonah.org
jonah.org
Mint.com is a trusted holder of a LOT of financial data. They should not in any way be a platform.
I want to give some financial information to company X. Right now: The way that I do this is by giving that company ALL OF MY SECRET FINANCIAL INFORMATION. Being able to granularly release only a relevant fraction of my information to a third party is much better.
Sure: Giving secret information away without users' consent (a la google buzz): Bad idea. In this case: That's not the point.
If I remember correctly, Mint is owned by Intuit, and subject to regular audits by the banks they've partnered with. Considering the relative quality of banking websites, I feel more secure checking my balance on Mint than via the official portal.
Mint does have providers that they get the OFX data from, these are pluggable. But the product that is mint is all the metadata about the purchases not just the exchange. I can see how this would be beneficial but also how it might harm mint's reputation if anything were to happen with failed security.
Looks like Yodlee uses OFX and screen scraping? Doesn't seem so safe: http://news.ycombinator.com/item?id=830236
I currently use mint and am very happy with it. I chose to use mint.com over some other sites with similar features because of its simplicity. I find the interface and features incredibly intuitive and easy to use. I think that allowing developers to create "apps" for mint.com could potentially pollute the interface and add a lot of unnecessary confusion to the whole service.
I've done BI/BA work with an agency for major big box retailers (let's call them HomeBuyColaCo). You'd think they'd be monetizing the poop out of that data, but they're not using the data anywhere to the level they could be, should be, or most people think they are.