Birth Control Pills Affect Women's Taste in Men (2008)
scientificamerican.com
scientificamerican.com
I have no idea how strong the birth control pill effect is; maybe it is indeed a strong one. But this sort of reporting leaves you absolutely no way of knowing. And I have a problem with that.
http://rspb.royalsocietypublishing.org/content/275/1652/2715...
The newspaper misinterprets the study's conclusion. The study only says that pill affects odour preference and that "if odour plays a role in human mate choice, our results suggest that contraceptive pill use could disrupt disassortative mate preferences." Clearly, that's a big "if" and it doesn't seem to be discussed in the article.
PS: I live in Japan, and reading the newspaper my first thought was that at least there's some upside to the fact that Japanese women don't use the pill...
See http://www.ejog.org/article/S0301-2115(04)00474-9/abstract if you are on a university campus (otherwise it won't let you access the full text).
Long term? It likely plays an important role.