Newspapers slam ex-Mozilla CEO's new ad-blocking browser
businessinsider.com
businessinsider.com
If you push out content and you can't make money on it without ads, then that content didn't need to be created in the first place. The argument then devolves to "there won't be any good content" but I'll _gladly_ roll the dice on that world to see what we're left with.
Ads, to me, represent a monetization strategy rooted in "I did something, and you're looking at, so I deserve to get paid" but that makes no sense. The disconnect here is the presumption that the content has any value to begin with. I think what scares traditional content-creators is the idea that the vast majority of content has no inherent value.
So you agree to stop consuming it?
Ask your friends this: would they still read NYT articles if they had to pay 25 cents every time they landed on a new article? Any barrier to entry for the vast majority of people would have a profound impact on what they consume.
Charge people 50 cents for a plastic bag at the bodega and they'll say they don't need the bag. Give it to them for free by default and they'll take 2!
If you truly feel it has no value, which I doubt.
If the content has value you read it. If it doesn't you don't.
Sites that shy away from the honest conversation, with the risk their user base will walk en masse, have themselves to blame.
I also don't know if content has value until after I've read it, and in the case of journalism I still don't know after I've read it, I'll just get closer to knowing if it was worth anything over time and in light of corroboration.
I'd prefer that my money go to journalism based on a combination of how honest and thorough I think it is and its agreement with my own beliefs. That determination comes from a track record, and I'm not going to pay for it before I see it. That's entirely incompatible with the idea of journalism that massive conglomerates with conflicts so universal that they just have to generally support the status quo, try to propagate. I send money to journalism online that I rarely read. I read journalism online that I'd never give a penny to. I have read David Brooks, Charles Krauthammer, Thomas Friedman, and George Will. I'm not paying for that.
I read plenty of stuff from people I despise. I've spent hours reading white supremacist message boards. I'm supposed to send them money or else remain wilfully ignorant of their publicly expressed opinions? Not a chance. I collect John Birch material; its material that I personally think the world would be better off if it never had been written. I should feel an ethical obligation to the authors and give them money? Let them come get it.
edit: What's being discovered is that "publishers" were actually sellers of decorated paper. Once we didn't need paper, we didn't need them; the only reason they were ever considered managers of truth is because they were extremely large dealers of very detailed paper.
Bad example. SpaceX is one of the few companies where a lot of people would gladly work even for free. But yeah, I see what you mean.
(Also, I wouldn't discount the knowledge of tinkerers / hobbyists - they often know much more than their peers doing the same stuff for money, because when you have such a hobby you're by definition motivated to learn and understand. A lot of tech jobs (especially programming) are done by people who were force-fed some basic education and then kind of ended up doing it because they need the money.)
Back to the main point - it's not "I provided value to you and would like to be compensated". It's: "I created something that I say will provide you value, and for a chance of taking a look at it I demand you first talk with this random salesman (who is 100% totally legit and trustworthy!)". I.e. it's asking one to at best waste their time (at worst to hurt themselves seriously) to have a chance of viewing something that may or may not be of value.
Yeah we could go back to a time when all you had was rumor before ad supported newspapers arrived, is that the world we want to be in where only those who want to support their view and who undertake subsidizing those views get to disseminate news and engage in journalism?
Citizen journalism is not the solution. First they may have bigger biases than professionals and they don't have an editorial board overseeing and critiquing their works, it may be more unbalanced and may have less access to the halls of power. So traditional journalism still appears to have a function.
You're making some pretty radical assertions without any attempt to justify them, so I'll draw a bit of an analogy to show why I feel like I'm missing something.
I don't see why your comment wouldn't apply almost 100% the same to shoplifting. I know the usual distinction drawn is that the marginal costs are different, but I don't really see how that's relevant: there's a (low) marginal cost to serving each page that's being lost. And anyway, the idea that the marginal cost is all that matters is beyond bizarre to me. There's a reason you buy bubble gum for more than the retailer paid for it, and it's because you're not only defraying the cost of the bubble gum to him.
> If you push out content and you can't make money on it without ads, then that content didn't need to be created in the first place.
"If retailers can't make money on goods without charging money for it, then those goods didn't need to be createdd in the first place". What does the mode of monetization have to do with whether the goods "needed" to be created? Isn't continual consumption of a site's content a revealed preference that pretty much by definition means that they're getting value out of it?
> Ads, to me, represent a monetization strategy rooted in "I did something, and you're looking at, so I deserve to get paid" but that makes no sense. The disconnect here is the presumption that the content has any value to begin with. I think what scares traditional content-creators is the idea that the vast majority of content has no inherent value."Selling bubble gum, to me, represents a monetization strategy that says 'I made something, you want it, so I deserve to get paid' ". Again, I'm not seeing the difference in this case. The idea that something that many people choose to read has no value seems so obviously insanely wrong by definition that I must be misunderstanding you somehow.
Re both having a nonzero marginal cost: There is no consistent criminalization of wasting other people's time or money as they're trying to engage you commercially. Of course there's a separate system under which we evaluate if something is unlawful remote access of other people's computers, and I suppose that could be perverted to criminalize ad-blocking, but the sense of justice of the average citizen does not call for it.
It'd be interesting to see if that's true for very many people. As an experiment, we could take a fork of good quality ad-blocker and change the way that it works so that rather than blocking the advert content when it detects an ad on a page it blocks the entire page.
That way users who don't want to reward content creators with money from adverts would no longer see the content they're refusing to pay for. And if the content creator gives users the option to pay instead of seeing adverts then a simple direct payment would make the site work because the ad blocker would no longer block anything.
I'm actually tempted to give that a try to see what impact it has on my browsing.
It would be helpful to see reviews of the content before you pay for it, like we have rotten tomatoes or imdb.
That definitely sounds like an interesting idea
That is a fantastic idea. Someone else mentioned Forbes and I just back out of their site when I see the full-page ad.
I don't really expect everyone to be willing to immediately block themselves from even seeing links to Content Provider X but I think it would benefit all users in the long run if a good chunk of people did it.
As a result of advances in technology, news, scholarly research, books, music, film, etc. can all be created and distributed by _anyone_, because it can be done at lower cost. This is bad news for some old school money-making schemes, but good news for consumers.
Perhaps consumers on the web are getting accustomed to "free" without any focus on quality. The classic arguments that lower cost means lower quality may be weakening.
Poor analogy: The computers we use today are less expensive than the ones we used in the 1980's. But who argues that they are lower quality? (I am not suggesting whether they are or not, just pointing out the arguments that people make.)
I simply can't come up with a way in which Brave wins market share.
[0] http://arstechnica.com/tech-policy/2014/09/why-comcasts-java...
Advertisers pay Brave (just as they would pay any other ad network, I guess?) Brave then slices that money up giving a % to the content publisher, a % to the user, and keeping a % for themselves.
This includes the ads that rely on the network of global surveillance of every web user actions in the Internet,
this includes the ads what main indention is to disrupt and control the main flow of the user who perceives the Internet mainly as the reading medium,
and obviously everything that is clearly malicious including direct malware attacks through the ad systems to the more subtle malicious attempts to market products or services that are attacking users sexual, financial or emotional integrity.
The only kind I can think of is uncompensated word-of-mouth recommendations based on prior good experiences. But I don't really consider that "advertising", as it isn't the beneficiary itself causing this promotion to happen.
For example honest product advertisements can be described as non-predatory.
I also think that magazine ads are an order of less predatory compared to the TV ads because you are not forced to perceive them.
Google ads many years ago without all reaching Google Analyse and other Google whole web tracking projects were at least two orders less predatory than Google ads today.
For years, everyone has been hooking up their own TVs (browsers) to their service (internet) and have had to watch and listen to really noisy, distracting ads that subtract from their experience (web ads that track, reduce performance, and are really distracting).
Recently, some people came up with interceptor boxes and DVRs (extensions) that let you either silence and block out ads or record what you want to watch and play it back while skipping ads. Many people loved this and started actively using them.
Now someone came up with a new TV (Eich's browser) that automatically removes ads and replaces them with quieter, less distracting ads. That's all it is.
Until today, I didn't know that Brave was available on other platforms, since I only use it on Android (it replaced an app I was previously using, link bubble). I gotta admit it's pretty decent, although it's unlikely that I'll be using it to replace my usual desktop combo of Google Chrome + uBlock Origin.
Maybe we need to change the terminology: "I use a browser condom to prevent ad STDs from the various glory hole, sorry, glorious content, sites I frequent".
> Brave is not, as the NAA asserts, “replac[ing] publishers' ads on the publishers' own websites and mobile applications with Brave's own advertising.” We do not tamper with any first-party publisher content, including native ads that do not use third-party tracking.
Is this a refutation or an evasion? Does Brave replace 3rdparty tracking ads?
I fired up brave and visited a few sites - I don't see any ads at all...
They created a corrupt model that serves them at the expense of the users and then act aggrieved when the users retaliate.
What would the argument for this being OK be?
Also as an aside, it seems insane to me that people are comparing the ad-blocking to having others decide what you can and cannot read, and that it is somehow a violation of advertisers freedom.
It's saddening that this is even a question in anyone's mind.
Is it okay to use Lynx? curl? Is it okay to save what I downloaded with curl?
I however think it is morally dubious for a browser to remove ads from a site to just replace it with its own.
What would be the argument that it's not okay? To me your argument is like saying that it's okay to buy a book and draw on the cover with a green pen, but not okay to draw on the cover with a red pen. If I bought the book, I can modify it how I want; the colour of ink I use shouldn't matter.
With that being said, I think it is morally dubious for a browser to inject ads. Regardless of the privacy concerns, I don't think anyone should profit at the direct costs of others.
I think your physical comparison fails as it tries to equate a right to something that is moral. And sometimes they are different.
Does this mean it's immoral for me to donate $5 to my favourite ad blocking extension author? After all, the author is now profiting at the expense of the publisher.
Similarly, is it immoral for me to sign up for a service which injects additional ads in exchange for a fee, if I so choose? If not, does it become immoral in your eyes for me to also run an ad blocker which blocks the normal ads? Or is it important that the ad injection browser extension be written by a different person than the ad blocking browser extension? Considering that Brave is (I imagine) not turning a profit, does that mean their service is okay until they become profitable, then becomes immoral?
> I think your physical comparison fails as it tries to equate a right to something that is moral. And sometimes they are different.
I am discussing morality in both cases.
I also wonder how long until Brendan Eich is just "Brendan Eich" and not "Mozilla former CEO". I can't imagine Mozilla is very happy with being associated with a competitor, especially in a situation like this.
That is a rich vein of irony