Yes, I think 2008 was a very hard year for Elon. The issue with Tesla was that something like 200 Roadsters were manufactured incorrectly and all had to be fixed at immense cost and time delay. He was also going through a divorce at the time. And all SpaceX launches had exploded off the Pacific island that they were forced to use since their competitors successfully lobbied for it to be illegal for SpaceX to launch from the USA. Rough year.