This is the article that years ago convinced me it's not worth obsessing about my own technological privacy: http://www.gaudior.net/alma/johnny.pdf

I despise the "if you have nothing to hide..." argument for the surveillance state. And I argue against it every chance I get.

But, practically speaking, I don't have much to hide. I also realized that one can draw more attention to oneself by taking drastic measures to preserve one's own privacy.

I know, citation needed... I believe FB (or a related party) released some research about detecting "holes in the social network". Browser fingerprinting is another front on which I've probably made myself more unique to trackers.