I get the anti-ad blocker complaints - there are a lot of sites that depend entirely upon advertising revenue for their continued existence. And this isn't just crappy blogmills - even a company like the New York Times doesn't make enough money from subscriptions alone to continue operating without advertising of some sort.
Maybe there's a different model out there but as far as I'm aware no-one has found it yet, and in the mean time I'm quite prepared to tolerate advertising on web sites in return for the content I get. I'll even tolerate a pre-roll ad or a full-screen takeover before I get to a page every now and then - but there's a line. The mild end of it (for me) is ads clearly intended to make you click by accident, and the severe end of it is malware like this. And in my experience it's on the rise.
By all means implore your users to turn off their ad blockers. But clean house first and make sure you know what you're serving. The real problem is that it's borderline impossible for anyone to do so, given how many reseller networks exist out there these days. I often see people say that sites should arrange and sell their own advertising - but the reality is there's no money in it. Selling yourself out to the Google ad behemoth is often the only way out.