We venerate leaders like Churchill and Roosevelt because they inspired millions of individuals to act directly against their self-interest and in favor of the organizations that those leaders own and manage. "We will fight on the beaches" sure sounds inspiring, but if it was my intestines bleeding out onto the sands of Normandy, at that exact moment, it wouldn't have quite the same ring. Yet these inspiring words still convince millions to follow them, and so we have warehouse workers dropping from heat stroke and programmers sacrificing their personal life to fix that bug into the late hours, all so people like Bezos can live the high life, rake in millions, and write some pithy emails. Works for them I suppose, and it seems to be human nature for such type of organizations to arise and dominate. Amazon is a great company that makes a lot of money, no doubt about its success. Me? I'll try to keep my intestines _inside_ my stomach.