The OSS solutions are mature and simple to setup. And it isn't something you need to get absolutely correct with 100% uptime. If you're an "average" company, a single server running Logstash+ES+Kibana is probably good enough. There's only two ways you can do this wrong: not doing it at all, or forwarding non-actionable items (which creates a low signal-to-noise and people will just ignore it).
After that comes metrics (system and application), which is important, but not as trivial to setup.
Quickly looking at LogZoom, I think the more forwarding options we have, the better. They make it very clear that, unlike Logstash, this doesn't help structure data. On one hand, I don't think that's a big deal. Again, if you're only writing out actionable items, and if you're staying on top of it, almost anything that moves data from your app/servers onto ES+Kibana (or whatever) is going to be good enough.
On the flip side, adding structure to the logs can help as you grow. Grouping/filtering by servers, locations, types (app vs system), versions...is pertty important. I like LogStash, I actually think it's fun to configure (the grok patterns) and it helps you reason about what you're logging and what you're hoping to get from those logs.