It almost feels like it should be a hoax. The Bloom Box appears to be genius and has massive funding and backing, but the web site is so cryptic and it has come out of no where, I keep thinking someone is going to say "gotcha" at any moment.
That's my default position on something like this. I'm waiting for someone who knows what they're talking about to say "yeah, this does what it says on the tin."
The "(fossil-fuel, bio-fuel, or even solar power can be used) " section strikes me as odd ... how on earth can you power a fuel cell with solar power?