Romania is a country where a large chunk of the populace get around by cart and donkey, where post-communist corruption is rife, where decades on they still can't decide what to do with the half built palace that occupies half of Bucharest, where gangsters run most of the hospitality industry and god knows what else.
It's a chicken and egg problem, of course, as enterprise will bring wealth (in theory) which in turn will solve some of Romania's more immediate woes, but it's still a tiny tiny niche in a very poor country.
Their only saving psychological grace is that Moldova are next door, and they make anyone look rich.
Edit: on a Re-read, this comes across as horribly negative. I'm a big fan of Romania and its prospects - what I failed to mention is that I met a lot of intelligent, interesting and passionate younger people - and they will be the ones that drag Romania solidly into a functioning state - but the reality is that there's a lot of work to do.