In this case, you don't "get rid" of 90% of the image--you simply never acquire it in the first place.
The reason is that MRI sampling is prohibitively time-expensive: you need to keep the sample still for a long time to sample many points. In the article's case, that would require the patient to end up dead. ;) Sparsely sampling the volume takes much less time and allows for a reasonable reconstruction.
I'm not intimately familiar with MRI processing, but there may also be some intricacy of the imaging process (possibly related to the time-to-spatial-frequency conversion?) that makes the lower-res sampling especially suited for this algorithm.