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Interesting take on social networking

How will you prevent abuse?

How will you make money? Buy the app? Pay for catchy hashtags?

Hashtags probably won't be unique, how do you control who gets what? What happens if user A and user B both use #soccer for their neighborhood game, but they aren't in the same neighborhood?

Must people use your app to subscribe? If not, how will you grow your userbase? If so, why would people bother?

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- abuse is a concern. I'm hoping the disposable nature of the experience limits it. - there is a monetization strategy dependent on the user base. We want to offer helpful services (deeplinking or otherwise) that are location/context specific. - there is a white-labeling feature too for a smaller cash-flow. Let's say Red Bull wants to use it for a Fleugtag (sp) weekend of activities. - we're hoping the disposable nature of hashtags will allow for enough of a namespace. - You have to subscribe through EventCast. Growing the userbase will be THE challenge as this is a tool useful when you need it but otherwise dormant.

The early users, though, found it to be their go to app at the 4AsTransformations conference, for example.

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