Should Google only work on things that it could guarantee to run for at least a few years no matter how it is performing?
It seems like there are a lot of Google products out there that are 5+ years old.
[1] https://en.wikipedia.org/wiki/Google_Reader#Discontinuation
Of course not, but it's gradually becoming self-fulfilling.
Early adopters in the 'tech community' are becoming wary of investing time in new Google experiments, which in turn affects promotion of the service to the mainstream community.
What might help is if they moved this sort of product back into the domain of Google Labs and gave it a minimum lifetime indication. I think people would be happier to give things a try if they knew it was experimental and might only last for 12 months.