2) A native ad product (sponsored photo/link) which local businesses understand, because they're already creating the content for existing social media.
3) A content model based on a form of media which people enjoy both consuming and creating, rather than zoning board recaps and the crime blotter. I'm not denigrating either of those - I enjoy both - but like a lot journalism they are costly to produce relative to their travel.
I think Facebook groups are typically used at micro-local (eg. a city block) scale and it's perfect for sharing information in that context. I'm not sure how that maps to a neighborhood. Do you have any firsthand experience?
I also plan to circulate content in a less geographically siloed way than these quite private platforms.
Litany of crippling systemic factors: http://streetfightmag.com/2013/08/23/why-your-hyperlocal-con...