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Advertisements (specifically online advertisements) are used by companies looking to reach their target market. For example, fantasy sports sites advertise on ESPN.com because a lot of sports fans go there.

How will you get sports fans to visit listing-platform.com?

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Thanks for the comment.

With the tagging system: they would look for the "sport" tag.

(Actually it wouldn't be a tag because sport is a "top-level-tag". Instead it would be a category with a dedicated website. So the users would go on sports.listing-platform.com and then be able to select tags like "football", "soccer", etc.)

and if a user is looking for fantasy sport websites, then they would lookup the tag "fantasy-sport". The fantasy sport website would publish itself on listing-platform.com under the tag "fantasy-sport".

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