> up to the time when statistical significance is achieved. You generally then stop the test
Just a note, don't literally do this:
http://conversionxl.com/statistical-significance-does-not-eq...
Just a note, don't literally do this:
http://conversionxl.com/statistical-significance-does-not-eq...
I want an A/B testing tool that won't let you see results until it's done.