Ask HN: Review My Startup: Bookhu
bookhu.com
bookhu.com
My recommendation would be to put a small tagline below your banner. Maybe "Book reviews broken down by gender" or something.
That said I think the design is really good. I'd add some title attributes to the scores in the listings. It would be nice when I hovered over the 5 stars I could get a tooltip saying "3.4 out of 5 stars (from men)" or similar. Also the colored box with the percentage or men or women readers could use the same tooltip. At first glance I thought that was a rating out of 100. I know most people don't bother with tooltips, but do it for me?
I was on this page: http://www.bookhu.com/breaking-dawn-the-twilight-saga-book-4... and when I clicked the "Select Bestseller List" it scrolled me down for some reason. I searched the source for an '<a name="menu">' but didn't find one.
One the home page with the slider, the arrows are stretching to the edge of the screen, but the slider container isn't. Here's a screenshot: http://imgur.com/8JVjN
When I use the dropdown to change the bestseller type, it disappears on the listing page and moves to the right side, instead of the top left. I'd keep it in the top left and put the list title right beside it.
For advertising I'd have to say that you should definitely start a blog. You've got some pretty cool data and you could run some interesting blog posts. Maybe do some queries and find the words that are likely to appear in men's favorite book titles, but not women's.
You could also do some sort of contest. I'd make it a "Men vs Women" thing to try to get people into it, and spreading it. Maybe a giveaway of a couple of books, or maybe Amazon gift cards. Maybe pit a predominantly male book against a female book and based on which one gets more votes, give the gift card to a man or a woman. I know if you put Twilight against something you'd have a chance of going viral on Digg, Reddit or 4chan. Those people hate Twilight.
Anyway, good luck with the site. It's well done.
I like the idea of blogging the data - something similar to what they're doing over at okcupid will put my mind to it.
As for the competition - I'll have a chew on it, sounds like there might be something to highlighting the gender rivalry aspect.
I found the site interesting enough to poke around a bit. Visually I thought it looked pretty good. I would probably make the call to action more obvious as well. Don't be afraid to tell people what you want them to do. The buy links are pretty small and not even very clear that I am buying them by clicking on them. Make them very obvious.
The "Leave a Reply" at the bottom doesn't make sense to me. What am I replying to? Is it just a spot for people to leave their thoughts on the book? Again, tell me what you want. Perhaps you could form it as a question. Try some different things and see what gets people to start submitting comments or reviews or whatever it is you're looking for there (or just take it out).
Overall thought I thought it looked pretty nice and it will be interesting to see how you do.
I'd be interested in your thought and opinions. I'd also like to hear any thoughts on a marketing strategy. Looking at my stats, visitors seem to hang around on the site (as measured by avg time on site and pages/visit) for a relatively long time compared to any other properties I run and I get a fair amount of repeat visitsors. My biggest challenge at the moment is getting people to visit it in the first instance. I experimented with PPC (Adwords) in December - I'm no whizz so I ended up down, but only by a margin.
The revenue model at the moment is amazon affiliate sales.
The "How it works" box isn't very obvious to a first time visitor - maybe you can hang this somewhere off the top next to the logo?
I like the arrows on the left and right but I suspect that they would be too far to the sides on a widescreen monitor - I suppose you would know better what resolutions your visitors are using.
Otherwise I think the concept is cool, you might benefit from putting this out in the various book forums online.
For the book scroller, shouldn't you add some functionality there inherent to Bookhu, like the ratings? It just has descriptions right now, which makes it look simply like a catalog.
* Where do you get the data from about gender? Is it from users of your site? Is it from Amazon or something like that? I like to know where data's from so that I can make some judgement as to whether I want to disregard it. Data with no source definitely gets disregarded :)
* What am I supposed to do on your site? Just look for books and then follow links to buy them? Or can I rate books?
* Why are you basing the whole experience off of gender? I don't see why it's particularly useful to know what other men like, or what women like. I'd rather know what people like me like. i.e. like the whole Netflix recommendations thing. This just seems like a one-dimensional version of that?
To answer your 2nd and 3rd questions; it came out of a requirement I had to be able to quickly segment/categorise books I might want for myself but I think other people also use it for gift inspiration.
I found gender was a reasonably neat line for me to be able to segment. I've also found it a little more-ish to check up on books I've read in the past and see where it lie on the spectrum.
This is not supposed to be a one size fits all in book categorisation and segmentation - it's just another tool. Some people seem to have fun doing it and find it useful - some are even clicking through to amazon to purchase.
Or is this just a tech demo?
The bit that interests me is that there are some people who just don't like it and almost take exception/philosophically opposed to it [1]. There are others I can see from my stats who spend a baffling amount of time browsing around the site jumping from one book to the next for way longer than I originally anticipated anyone would. Most people, of course, lie in-between and don't take it too seriously.
My thoughts? It's just a novel way to browse for books (no pun intended), people like to categorise and it's fun.
If you're totally set on that one, you might want to grab any phonetically similar ones like bookwho, bookhoo, etc.
I'm not sure how important the phonetic aspect is, but if it's too difficult to guess the domain from the sound of the name, you'll lose any possible traffic from "Hey, you should check out bookhu, I think you'd like it..."
On my startup, DoLeaf, we got "doleaf.com" and "dewleaf.com". Probably a good thing, too, as there seems to be a decent size minority that reads "doleaf" as "doh-leef", like Homer Simpson.
In other news, after 2 hours of sleep, I spent about 30 seconds trying to click the back button in the screenshot and wondering if my computer froze. Thank you for that.
Although I'm not sure if I would use this site, this version only takes 3 seconds for me to understand what it does.
Additionally, why are only 46 pages indexed? Are there more indexed and I'm just not seeing them?
You stand to get a lot of really good long tail traffic because of the nature of your content, but if Google can't see it, no one else will. Get all that stuff cleaned up and that way you won't have to spend as much on PPC.
Shoot me an email if you want to discuss some of these SEO things, I can probably help you out: darrindemchuk AT gmail DOT com
I've have tried to be a little better on the SEO side of things, I've included some structured meta in the header of each book detail page. The honest truth is I haven't made it a top priority - you're right, I think I probably should.