Yeah, I'm apparently not the audience. Yeti seems to be doing well selling what are, to me, somewhat ridiculously expensive coolers but at least those are optimized for actually keeping stuff cold. The accessories on this thing are either gimmicks that I can see using once or twice because they're coo1--Make a frozen margarita at the beach!--or they're easily replicated with an inexpensive standalone speaker or whatever. (Indeed, there are also hand-cranked and battery-powered blenders for camping.)

ADDED: >Sharper Image wannabe

I had to laugh. This is EXACTLY the sort of thing that one would expect to see in a Sharper Image catalog.