Won't/can't read the article because Wired adwall, but what is this business model? Whenever self driving cars came up, I see they need a miracle. Solution looking for a problem. Points being: have better or on par alternatives for transportation already, don't have the necessary legal framework to operate in, people actually like to drive, road safety could be improved way better with other improvements (better education, harsher fines, lowering and enforcing speed limits), environmental impact decreased by moving away from motorized transportation etc.