So I watched the Model 3 unveil. I found it to be pretty awful. I had seen Musk unveil the battery swap, and felt that he looked way more polished than he did in the Model 3 unveil. The reveal kind of stressed me out the way he was stammering over the words. It seemed as though he had either not practiced the script, not written one, or had a bout of stage fright. He really didnt "sell" the car. Just said yes its going to be great and gave 3-4 bullet points on features. It was not something that I would compare to any apple product reveal by any stretch.