4K I can understand, virtual reality as well, but IoT? How much data do you expect to send to saturate a 3mbit/s upload line?
As it is now, a house can easily find itself with three brands of "smart" light bulbs, a thermostat, a power meter, six video systems and a camera: all of them demanding their own IP address and exposing varying levels of private information.
I expect there are six standards for such hubs already. Insert XKCD here...
You and I might move towards egress filtering but I suspect most people won't.