The thing is, I don't mind ads. The problem is that the people providing content should own and manage what ads they show me. This idea of allocating page space and then bidding it off? It only leads to click fraud, malware, and all sorts of other problems. Instead, write things I find useful, then provide me links -- text links -- to ways I might continue my investigation.
Ads are fine when they help people. When we start focusing on the money instead of the experience, however, it all goes to crap. I don't think ads are something you can outsource if you want to be a quality content provider. They're just as important as any other content on the page.
By the way, this also means that mostly-plain-text pages could work fine for both creators and consumers in the vast majority of cases.