Game Resales and Project $10
entertainingcode.com
entertainingcode.com
I find it hard to believe that he's making this argument with a straight face. When someone pirates a game then you have two copies of the game online. When someone purchases a used copy of a game then, sure, the publisher doesn't get any more money, but the servers still have the same level of traffic on them.
This is like saying that selling a used car that's still under warranty is bad for the car manufacturers because they now need to maintain the car, even though it has a new owner.
If your original price can't cover the cost of the services that you've promised to provide then clearly you need to raise your prices.
The car analogy doesn't hold up, because there is an expectation that the warranty would be used for the entire lifetime of the warranty, whereas games that are sold aren't done so with the expectation that after 40 hours of usage or so, they'd be resold continuously to other parties who would also play them for 40 hours, and so on. Perhaps a better analogy is that the warranty on a car has an explicit limit on the number of miles that may be driven, which prevents the warranty from being used by multiple parties driving the car continuously.
As counterintuitive as it may seem (and, i expect controversial on HN) I actually think providing a service code with the original game (that can be purchased for $10 by future purchasers of the game) actually aligns the use of the service and payment to the server operators quite well, without getting into the ugly world of "You may use the online service for Z hours before your account times out." (going back to the Car Warranty analogy)
And what's to say that for Mass Effect 3 EA won't limit the number of endings you can achieve unless you buy it new?
Oh shit, I think I just gave them an idea.
Then the developers should just charge more up front. I only buy used (or deeply discounted) games because $60 is just too much to spend. If they make it where I still have to spend close to $60 even on a new or discounted game I just won't buy anymore games.
No matter how fun a game is, there's a certain segment of the gaming population that will trade it in after the first run through, and another segment who only buys games used to save money. I see no problem with companies monetizing this segment of the population.