Morbidly fascinating, like watching a house fire. Kennedy's predictably snarky comments on the post make him sound like a typical troll and my interest suddenly fades.
This article reminded me of "Jukt Micronics", from the infamous Stephen Glass article "Hack Heaven" -- although this case's motives and procedure are very different, there's the same smell of desperation here.
Offtopic but irritating: the "print article" feature on ZDNet only prints the current "page" you're on and not the full article. I wonder who came up with that bright idea.