The market is very interesting because and the potential for expanding into new categories and with a more modern approach to facility management.
I could imagine them getting into using drones for surveillance or even automated green areas management. It's a field I believe is pretty well defended by the incumbents but which can be disrupted using a combination of technology and more on demand services to drive down cost and increase profitability without actually having to treat it's people like uber drivers.
On top of that it has revenue and is solving a real problem.