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Maybe, but consider it as one of many possible solutions we could have for the 'ad-blocking problem'. It's not really clear which solutions will take hold, but this is ideal for those that block ads for privacy and intrusiveness reasons.

Its an experiment. This may fail, but bits and pieces of it will be built into future solutions.

Until they make a serious attempt at it, how will they know what holds back adoption or what problems they will encounter?

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>Maybe, but consider it as one of many possible solutions we could have for the 'ad-blocking problem'. It's not really clear which solutions will take hold,

Well, it's clear that bitcoin based ones, wont.

Well to be frank, they will know why they failed but it's not very relevant to anything else.

If you miss a target it doesn't mean you learn how to make the target better.

Maybe. Everyone else here seems to think they could do better (or that it could be done better). I'm sure that's not at all inspired by this attempt.

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