Affordable housing in London, UK.
Does it cost 3.5x the minimum/living wage, affordable to a single person? ;-) Does it cost 6x the minimum/living wage, affordable to a couple? Not there yet.
Instead it costs some percentage of market rate.
Which generally ends up being 20x min wage or similar. Yes - as a person you'd need to become three, four, five times more useful before you can get this starter home.
As far as I can tell it's just trolling. It genuinely feels like those with wealth laughing at the lower classes, there's no other explanation for such a ridiculous use of language.
A Bentley does not become 'affordable' if I offer it to you for 50% off.
Even minimum wage would be a high bar to set because it doesn't feel affordable to everyone. But at the moment we're saying 'the top 10% can afford it so that's fine'.