Notes From the Field: I have seen the future of healthcare
nextbillion.net
nextbillion.net
This is what need to be done in an organized way even without a call center. A lot of patients don't need a person with knowledge of every tissue/bone, salts and systems knowledge. Just the diagnostic knowledge for common ailments.
In most of countries today a patient goes to a doctor (with 4-5 year education) and then to a specialist with a complicated issue. We need to add another "doctor" category which 1-2 years education to filter the patients.
The problem is that this idea will be vigorously opposed by the doctors associations/cartels who are going to lose because of reduced number of patients.
Nurse practitioners may be the future of US medicine. That'd be a good thing. A 400 seat medical call center, on the other hand, seems dystopian. I'm hard pressed to name a single business in which consumers have been well served by call centers.
And certainly not in health support. A doctor/nurse needs to look for clues by looking at patient present physically. His expressions, general health, walk, any marks on his skins etc etc. Sometimes a patient will not tell something really important to his doctor because he (patient) might think it irrelevant.
I can't speak for everybody, but I'm a big fan of the fact that my bank-experience is a credit card, an online app with digital signature features and a distant, streamlined call center. I can get someone on the line in seconds, 10 (I think) hours a day, 6 days a week. They can fix 80% of my problems immediately, and escalate the rest, in those cases they typically return my call in <24 hours. My favourite: No faux "we have a special, personal relationship, part of the community"-crap. My previous bank was 20 minutes away and was only open when I was at work. I had to take time off from work to do what I do in three minutes on the phone today.
Also - We've used the "Nurse on Call" call-centre a couple of times. It's been a good experience. Reassurance if it's not a big deal, and a referral to a doctor (or an auto dial to an ambulance) if it is.
Most of the time that I get on the phone to a big corporation I end up talking to someone in a call center.
There are certainly exceptions (phone company!), but I usually get adequate service. It's fairly common to get very agreeable, friendly, competent service.
We had a dial-a-nurse line in a town I used to live in. We used it several times, it was a very nice resource, and when we moved I missed having it. (That was about 10 years ago--I believe it is shut down now, FWIW.)
* The phone company (for instance, my DSL goes down for 2 days because three tiers of tech support can't reset a DSLAM port without doing a truck roll first)
* My bank (for instance, it takes 1.5 hours in a grocery store parking lot to clear a bogus fraud alert on my debit card)
* My mortgage (for instance, it takes 3 30+ minute calls to successfully confirm receipt of a screwed up mortgage paymetn)
* FedEx (for instance, FedEx can't explain the difference between Freight and Standard shipping, doesn't know that they can't schedule a Freight pickup, and delays a shipment for a day)
* Airlines (for instance, it takes 30+ minutes to confirm that no support tier at Air Canada can fix screwed up seat assignments that take 4 minutes for a gate agent to fix afterwards)
* Taxi dispatches (for instance, I book a car a couple hours in advance, call multiple times to confirm, and find out 15 minutes after my deadline that no order was ever taken)
I'm being serious: I can't come up with an example where phone support involved a call center for me where I've had a good --- or even acceptable --- experience. Call centers are uniformly terrible. I'm convinced this is so because call centers have no incentive to be effective. They are pure cost centers, necessary evils for their owners. That's why so many of them get outsourced, further attenuating any accountability for their work.
A medical call center like the one described in the article doesn't need to be a cost center. I could easily see them being run as standalone companies.
The issue isn't so much that it's impossible to run a quality call center. It clearly isn't. The issue is that call center economics are rigged to favor operations that poorly serve customers.
In my experience, I have had less than satisfactory experiences seeing NP's and PA's, primarily because they clearly did not have the same depth of knowledge in a primary care setting. I remember once wondering if I was being seen by a medical student or something, then I looked at the name tag and saw that he was a PA. (Apply anecdotal disclaimers accordingly.)
(e.g. We have people with masters degrees who are, at this very moment, using scissors on construction paper to prepare for class. This is the tip of an iceberg of waste which would be alleviated... if we were willing to reduce non-trivial proportions of those very politically influential workers to the wages appropriate for someone who cuts construction paper with scissors.)
90% of medical care is low-skilled well-understood grunt work. Much of it is readily identifiable as such. There are huge structural disincentives from building our medical care processes to take advantage of this.
It's easy to see that taking the load off overqualified, overly expensive doctors is a good idea, which is why this idea is actually being implemented.
What I'm more interested in is whether we think it's a good idea to have those providers working in call centers. Because, from what I can tell, the economics of call centers are almost exactly opposed to customer care.
I've called the doctor before (talked to a nurse), and told her my symptoms and asked if I should come in -- they said that if the condition persisted then I should come in, but there were a lot of people with the same flu in the area and rest/fluids would take care of it.
I think the more we can standardize medicine the better, it is a mess of a science. With machine learning and the rapid pace of new sensor development hopefully we'll be able to get more automated care -- that can be reviewed by a doctor/nurse to make sure it's ok.
The economics of call centers are no different than having nurses on staff -- how many people can you treat an hour.
* Ramp up new hires as cheaply as possible
* Keep staff maximally interchangeable and minimally accountable
* Keep their resources as close to oversubscribed as possible
A doctor's office has these same pressures, but on a much smaller scale. It is a big deal for your doctor to hire a new full-time nurse. Patients will interact with staff face-to-face and at length. As busy as the office gets during busy hours, there are prolonged lulls.
Call centers also win several extra problems that a doctor's office doesn't have:
* Terrible continuity across multiple calls
* The need to talk lay people through basic medical testing (ever tried to do tech support for someone who doesn't know how to use a mouse?)
* The personnel management problems of having multiple tiers of support staff.
I don't have any arguments about standardizing medicine. If you reread anything I've written today, I'm in favor of the nurse practitioner model, and I see the problem with relying on full-service medical doctors. I just think call centers are terrible for consumers.
First question to ask in the USA is:
"Why are there quotas on medical doctor training?"
If you create scarcity, what do you expect will happen?
ISTR back in the 1990s the Clinton administration crowing about how they were helping NY State reduce the number of medical school admittances.
Currently, for every person accepted by medical school, there are approximately 2 people with almost identical grades/scores who are rejected. This suggests we could roughly triple the supply of doctors if we put effort into training more.
Consider also that if you tripled the number of doctors, supply/demand says doctors will make less money, making the prospect of suffering through 10-12 years of training (and N years of low-wage work) less attractive.
Again, medical care should be less lucrative for providers, and I agree that we should make it easier to become doctors. I just think that the long-term scalable solution for this problem has to involve more than just doctors. It only takes 4-6 years to become a nurse practitioner.
I had a friend that went to a prestigious European medical school for a 6-year program right out of high school. Is he any less qualified as a doctor than someone that spent twice as long to get to the same point?
Or compromise and make the students prove themselves for 2 years before being accepted into the med program. 8 years, they're done and "well rounded".
If there were a large increase in medical schools, wouldn't the competition drive the price down?
It would also help if people could receive a greater range of medical treatment from trained professionals who were not full-blown doctors.
robin hanson consistently blogs on this topic.
Unlike other sciences, medicine is mostly empirical science. The "new research" results we get every other day are evidence of this.
Unless we discover a law which governs our sickness and health, we are still in stone age in medicine whatever the progress this field claims.
I'm a broken record, but: that's another benefit of nurse practitioners. They aren't equipped to prescribe exotic, unproven, or advanced medications; instead, they're equipped to provide an 80%-solution standard of care and to recognize when to escalate past that. If NP's were the normal first tier of care for most patients, we'd get better resource allocation simply by eliminating an opportunity for carelessly wasteful decisions from overworked doctors.
Probably this is already illegal in the U.S., or cost prohibitive if you tried to staff the phones with workers who would be legal. I wonder if one could legally hack the system by using a call center located outside the U.S. . . .
Of course, the public could be turned against something like that pretty easily. Just publicize the hell out of the first person who dies due to a mistake that came from the call center. Congress would pass a law the next week.
Another commenter suggested that our medical system needs a "reboot". Oh my yes. But I don't see how we're going to get one.
I know that the reverse must also be true for some rural areas in East Germany, an unattractive area with low pay and hard work where the doctors are slowly dying out and nobody wants to replace them, but that really seems limited to rural East Germany.
Why is that?
http://en.wikipedia.org/wiki/NHS_Direct
I've had several positive interactions even though, unlike most of rural India, I'm 5 minutes from a major hospital.
The reason they haven't caught on in the general case is because medicine is full of unique edge cases, and like much of AI, teaching a machine about all of them becomes exceptionally difficult.
Modern medicine is really, really messed up. I think the whole thing needs a reboot, and everyone involved needs a reality check.
As far as the article is concerned, I definitely don't think "phoning it in" is the answer, and I don't think that solution addresses any of the issues listed above. We need to reset everyone's expectations.
Law and decree may help temporarily, but they'll just find ways around it, and the government can't pay them off forever. We need a real solution to this and no one's coming up with any.
It starts by addressing systemic issues:
1. Remove tax advantages from corporate plans
2. Allow people to see what their treatments cost -- pay for results instead of doctor anguish (the current way medicare works -- a truly horrible system).
3. Allow people to buy insurance from anywhere in the country.
4. Change the expectations of health insurance -- it covers disastrous problems. For everyday maintenance it's up to you, and you better make sure you do it because your catastrophic health insurance will raise your rates significantly if you don't take care of yourself.
5. If you have something happen that would be considered "a preexisting condition" for other providers your provider sets up a fund for you that covers that. For instance if you have cancer -- the health insurance you have at the time of diagnosis will cover the costs.
None of these need government mandates, they just need the government to get out of the way.
If you look at Lasik eye surgery costs the technology has gotten better and the price has declined -- that's what happens when people shop around, which is the majority of all healthcare dollars.