1.) Design is subjective. I for one think while the Model S looks great, the X and 3 do not look that attractive.
2.) I really don't think "faster" really means much when are you talking about the majority of the mainstream automobile market. Top speed is low on the list of priorities for the average consumer.
3.) Cheaper is not free. I would save about $70 (based on today's gas prices in Ontario, Canada) per month in gasoline costs, but it would still cost me about $60 a month in electricity costs to do an average of 20,000 km a year.
4.) Production capability, supply chain and support network can not be overlooked. Tesla struggled to get 50,000 cars out last year. BMW sold north of 2 million cars in 2015. I recognize Tesla is growing day by day, but 50,000 to 2 million is a big jump.
Everyone appreciates a speedy acceleration, when merging into highways or getting out of the way. Its far more important to be quick on acceleration than to have a top-speed.
Even the Volvo XC90 managed to slide under the bar at exactly 6 seconds. You really have to work hard to move downmarket enough to still be over 6. Sorry Kia owners.
Tesla Model 3 isn't breaking any records. I can think of plenty of cars in the price range that is that fast actually (and as you noted, the WRX definitely undercuts the Tesla significantly in price).
But in my experience, zero-to-sixty in 6 seconds is a good speed. Its not "slow", and should be fast enough to feel somewhat luxurious.
The Subaru WRX, and Ford Focus RS are performance-oriented cars after all. They happen to also be good daily drivers. Performance-oriented drivers will stick with Subaru WRX / Focus RS because the real time performance people care about is the Laguna Seca lap-time (or other lap times on famous tracks)... a combination of cornering speed, handling, acceleration, AND braking to test all aspects of the car.
Zero-to-sixty in 6-seconds isn't amazing, and the M3 likely won't do Leguna Seca very well (Model S overheats for example and is forced to slow down. Its probably something to do with electric motors)
https://forums.teslamotors.com/forum/forums/model-s-laguna-s...
And there's the Subaru WRX, beating out the Model S on Leguna Seca by a few seconds, let alone the Model 3. So yeah, people who care about overall performance aren't going to be getting any of the Teslas any time soon.
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So the real selling point is the electric car value. The question is if the Model 3 can actually deliver. Its still a concept-car, a lot of things are going to change between now and "late 2017", probably 2018 when the cars actually come out for most people.
The GM Bolt is launching this year. BMW is launching their electrics soon. Tesla has a leg up inside of the electric market IMO, but I'm curious to see if the M3 actually gets widespread adoption.
And no, I don't think a refundable $1000 deposit really counts as a real sale.
Frankly, zero-to-sixty in 6 seconds WITHOUT shifting and with 100% standing torque is kind of... awful actually. I suspect the opposite, when a ICE engine hits 4000 to 6000 RPM and the torque kicks in, you'll be accelerating far stronger than the smooth acceleration a Model 3 will give you.
Consider a jerky zero-to-sixty with three gear shifts on your typical manual car (say... Ford Focus ST or RS), in contrast to the smooth acceleration from like a Nissan or a Subaru WRX. You definitely feel more G forces from the Focus, while the WRX only beats the other car because the CVT engine never has to "stop" for the gearshift.
Similarly, I'd expect the smooth acceleration on the Model 3 to have less peak G-forces than a manual car. It will happen to be a smooth and constant acceleration, but there's a HUGE difference in Model 3 vs Model S acceleration. And I hope people aren't getting their hopes up.
Car and Driver just released a review of the STI vs Golf R vs Focus RS. Both the R and the RS had 1-second-slower 5-60 runs vs 0-60. Why? Because they don't have clutch-dropping launches. The STI was vastly worse -- 2 seconds slower 5-60 vs 0-60. That's right -- 5-60 was ~6.8 seconds vs ~4.8 seconds 0-60.
Remove the ICE drivetrain dump launch and suddenly ICEs don't feel so quick. A Model 3 that can do 6 seconds 0-60 might sound slow, but is faster than it sounds, and likely feels so. It laughs at 5-60 because, in the electric world, that's 5 fewer mph it has to accelerate through. In the ICE world, we're talking about a lot of revs we need to pound through before the exhaust gasses spin up the turbo enough to create adequate boost to force air into the engine to create powerful enough explosions to try to create enough power in the itty bitty engine. That's, quite simply, a huge amount of time lost.
Even in my R, I can mash my foot to the floor and wait a second or two before acceleration is truly impressive.
Which is crap compared to the naturally-aspirated 3.2L I6 in my BMW. Which is crap compared to the same engine with individual throttle bodies where there's less distance between the outside air and the valve controlling the intake. Which is crap compared to a much larger engine, like a big V8. All of which are crap compared to a properly-tuned electric motor. (yes, in the interest of efficiency, you may find that many electric motors are programmed to have really laggy throttle response; even so, BMW brags that the i3 is quicker 0-30 than their own M3, even though I found it to be horribly laggy in throttle and deceleration response)
Please do not compare all the models BMW sold with a single Tesla Model S. BMW only sold 142,000 of 3 series in 2014. http://www.goodcarbadcar.net/2011/01/bmw-3-series-sales-figu...
The fact is that BMW produced 40x more vehicles in 2015, which would suggest their supply chain and support network is much more robust.
Legit question: How much does a Tesla cost to recharge?
I mean assuming you do it in your home and not at a free charging station. Are we talking $1/charge? $5? 50c? I just want a frame of reference. I'm talking raw electricity only (and obviously based on some average rate).
They do sell lower capacity battery versions and the entry level Model 3 will likely have a 50kWh battery for a 215mi range, so that would cost $7.50 to fill.
Most areas have night-time plans from the utilities to level demand where they charge a lot less for power, the Supercharging stations are free to use for Tesla owners, so the average cost will probably be quite a bit lower.
I'll get solar (PV) eventually though.
http://images.car.bauercdn.com/upload/32029/images/1040x585/...
Interior:
http://media.caranddriver.com/images/media/547435/2015-merce...
http://preview.netcarshow.com/Mercedes-Benz-C-Class-2015-160...
Personally, I like futuristic looking stuff (I think it goes back to the Lamborgini Countach when I was growing up). Other people hate that, hate the Prius, etc. I'm always shocked how many people think a car has to have a traditional shape or it's ugly. Some people love Ferraris, I think they look like a woman's shoe. It's just a mess.
I think luxury cars look totally silly. I actually think the Toyota Previa is a gorgeous car and I'd have way more fun in that than in a Mercedes, which would make me feel totally ridiculous. I doubt there's another person on the planet who feels the same. I don't know why car aesthetics are so personal. I guess clothing is the same, only no one expects clothes to be one size fits all.
But I don't care too much about asthetics in cars, I value practical considerations much higher.
A much, much, much more luxurious experience.
The highest end, max-optioned Model S you can buy does not have as nice an interior as a decent 3 series or C class mercedes. It doesn't even beat out their low end.
Never mind the cars in its price range (A8/S class/7series). They're not even remotely comparable in terms of interior or luxury appointment.
I find it odd, actually ... of all the things you have to do to make a car, sourcing some decent highly adjustable seats and some nice leather appointments, etc., has to be the easiest. Further, you can just add a "luxury package" and option it at $9950 and call it a day ... and lots of people would buy it.