It's funny too, I never thought about the price point they're actually selling it for. I can afford one, and might just get one for my wife (my car is still new-ish, and efficient enough).
This, on the other hand is genuinely good looking.
I was pleasantly surprised to see the video footage of it, though I don't think it translates well to the stills/screen grabs we've seen.
The headlights-above-the-beltline look reminds me of the Roadster and the Panamera and maybe a touch like the Dodge Razor concept. it's very much not an S, while somehow being attractive in many of the ways the S is (and ugly in none of the ways that the X is). Overall I'm quite pleased with the looks.
Can't stand the front. Looks more like a Toyota than like a "premium car". But I don't like the Porsche Panamera too. I don't think we have the same taste in cars.
What I found interesting was how smooth all the panels are. Obviously for aerodynamics, but I suspect it also lowers their costs, as lots of ridges and dips mean more chance for a panel to be stamped wrong, or to not align with an adjacent panel. Same with the interior - no gauge cluster means a cleaner look and lower costs. Not sure what the DOT and NHTSA is going to say about it...
http://o.aolcdn.com/dims-global/dims3/GLOB/legacy_thumbnail/...